Thursday, October 22, 2009

HHH Metrodome gets a new name as Mall of America Field is added to the title

the New Mall of America Field SignThe Dome, Twinkie Town, The Minneapolis Marshmallow.... The Hubert H Humphrey Metrodome goes by lots of names. And now it can add one more, The Mall Of America settled a deal earlier this month to name the HHH Metrdome Field, Mall of America Field. The deal was pushed through and is a partnership with the Minnesota Vikings who are now the only full time tenants at the Dome.

"Branding the field as Mall of America Field represents an opportunity to share our name and image with an even larger nationwide audience," said Maureen Bausch, executive vice president of business development at Mall of America. "It also connects two treasured Minnesota brands - Mall of America and the Minnesota Vikings - which adds value to both companies."

While business exec's agree that this is a good thing for both HHH and the Vikings, in my opinion it will always just be "the Dome" and no matter how many signs are added that will never change... but if it brings in the big bucks, what do I care?

1 comment:

B said...

Really? Mall of America Field... nobody is going to call it that!